When implemented successfully, direct mail marketing can play an integral role in boosting customer engagement and sales, making it a worthy player in your marketing mix. As the bottom-line impacts of this strategy become more evident, we continually look for ways to maximize your results even more. In today’s post, we’ll introduce you to the 40-40-20 rule of direct mail marketing, a handy tool for helping to predict the success of your campaign.
What is the 40-40-20 rule?
The 40-40-20 rule of direct mail marketing says that the success of your campaign depends on three factors: your audience, your offer, and everything else.
Continue reading How to Use the 40-40-20 Rule of Direct Mail Marketing →