In an age filled with pop-ups, scrolling ads, and digital distractions, print marketing builds more trust than digital advertising. Why? It still feels real. People hold it, feel its texture, and take time to read it.
Managing employee benefits communications is a challenging job for HR teams. Companies must mail communications like Personalized Enrollment Kits, Wellness Program Materials, and Summary of Plan Descriptions (SPD) on an annual basis. If there is no system, these communications can be overwhelming.
While successful direct marketing campaigns hinge on tried-and-true practices, every strategy needs a little sharpening from time to time. Without it, your efforts can become
