In a world where people’s attention has become the most valuable commodity around, making yourself heard above the competition has become essential for success in the marketplace. Even if you have the best products, services, skills, or talents, you might not get the best results unless you have the communication savvy to go with it. We’ve learned that it’s not always the biggest, newest , or most expensive marketing initiatives that prove to be most effective in improving brand perception, and that’s where print marketing comes into play.
While everyone’s focused on leveraging the latest technologies, techniques, and methods to make an impact on the market, it turns out that one of the oldest forms of commercial marketing communication continues to hold fast among the most effective. In this post, we’ll explore the various ways that partnering with a commercial printing company can help make a positive impact on your organization’s effectiveness, brand, and market acceptance levels, with a special focus on the healthcare industry.
Personalizing Communication Vectors
Successful brands connect with their target audience by making them feel seen and understood. However, achieving this can be challenging when relying on generic marketing emails, text messages, and other digital communications.
Healthcare fundraising and branding solutions, such as personalized reminder cards and custom brochures, offer a more effective way to stand out. These tailored interactions demonstrate that you’re giving clients personal attention, which can significantly enhance their satisfaction. By providing this thoughtful, individualized experience, you position your brand as a more caring, dedicated, and humanized healthcare provider.
More Effective Patient Engagement and Calls to Action
Studies indicate that emails that incorporate a clear and direct call to action lead to significantly higher click-through rates and conversion outcomes than those without them. While this has been studied and observed mainly in the realm of digital marketing, the same holds true for print media marketing. You can spur your clients to action by including specific appeals and information notifications to them such as appointment scheduling or new service announcements.
In fact, a report released by Healthcare Success indicates that most patients prefer receiving important medical information in print form rather than digitally, emphasizing the power of print materials in the world of healthcare communication.
Improved Patient Education
The most reliable way to grow your brand is by providing the best experience possible to the patients under your care. Providing clear, well-crafted print resources that provide them with useful information about their current state, treatment options, and expected medical journeys will make them feel comfortable, prepared, and confident.
You can position yourself as a compassionate and considerate partner for them on their journey to wellness and this will translate to a much higher brand perception for your organization.
Solidification of Your Brand Identity
Print marketing solutions offer you an unmatched chance to establish a uniquely recognizable brand image and brand perception, thereby increasing your brand’s ability to attract customer loyalty and affiliation. This increased level of familiarity will boost your market share by making people more comfortable and secure in your ability to provide them with the care they need.
The wise move here will be to recognize the advantages of direct mail advertising and other print marketing approaches to increase your brand’s trustworthiness and you’ll benefit from the bountiful print marketing ROI that’s up for grabs.
Building Trust Through Consistency
One of the best ways to project an image of professionalism in the marketplace is to maintain consistent quality standards for your brand. Brochures, newsletters, appointment cards, pamphlets, and so on can be utilized to deliver very clear, consistent messages to your patients and donors across a range of different touchpoints.
Undertaking this approach helps ensure that any chances of confusion are minimized, which is essential in an industry where trust and reliability are of critical importance.
This is especially critical when managing your donor stewardship programs, which are aimed at encouraging them to support you well into the future. An effective print campaign in the healthcare industry can thus help you build up trust in your ability to provide the services you promise and formulate an effective donor engagement plan or gift planning marketing campaign, helping make their experience with you much more comfortable and satisfactory.
Professional Imagery
First impressions matter just as much in the corporate world as they do in personal life, especially in today’s marketplace, which places a high premium on attention. Present yourself to the public using only the highest quality and polished print materials (e.g. business cards, posters, and brochures) because you might only have one chance to establish your brand reputation because the value you put into them will be an indicator of the effort you will put into their care.
Enhanced Emotional Connection with The Public
Aside from the professional first impressions of your brand, it’s imperative to understand the value of evoking a positive emotional response in your patients. According to a report from The Design Council, appearance and colors may account for 90 percent of people’s brand perception.
You can incorporate this knowledge in your branding efforts by using warm, soothing colors and empathetic images in your print marketing materials to elevate the emotional response people have to your organization.
Final Thoughts
A strong and vibrant healthcare industry is essential for the well-being of any society, which is why effective healthcare communication should be a priority for every industry player. Even with the rise of digital media and communication solutions, we must not overlook the power and promise of print marketing solutions. These can help us forge durable, persistent, and rewarding relationships with patients while bolstering our organizational brand images.
PDC Graphics has established itself as an innovative commercial print marketing solutions provider, with the talent, skills, knowledge, and dedication required to help your company reach the next level of success. For all your print marketing needs, make PDC Graphics your first choice. You won’t regret it!
