Retaining customers is an extremely valuable part of your organization’s success. According to the book, Leading on the Edge of Chaos, just a 2% increase
If you’ve dismissed direct mail marketing in favor of other tactics, you could be missing the many advantages of using this time-tested strategy, especially in
While successful direct marketing campaigns hinge on tried-and-true practices, every strategy needs a little sharpening from time to time. Without it, your efforts can become
We know that direct mail marketing is effective, cost-efficient, and trackable when paired with omnichannel technologies like IQ Mail, but not every mailer is designed
Run by the U.S. Postal Service, Every Door Direct Mail (EDDM) is a program that can market your company to every address in a neighborhood
In an age where digital is king, direct mail marketing might seem sort of quaint. After all, more people consume video online than watch TV,
